Top 30 Best Healthcare Marketing Automation Tools

Marketing automation platforms allow hospitals, clinics, and medical practices to manage email campaigns, social media, CRM integration, lead tracking, and patient journey mapping from a single centralized system. These tools are essential for attracting and keeping patients, optimizing outreach, personalizing communications, and improving engagement across multiple channels in today’s competitive healthcare environment. Therefore, below is a comprehensive list of the top 30 best healthcare marketing automation tools, including their key features, pros and cons, pricing, expert insights, and demo links.

Top 30 Best Healthcare Marketing Automation Tools

1. HubSpot

HubSpot is a leading inbound marketing and CRM platform that offers robust automation capabilities tailored to healthcare outreach and lead nurturing.

Key Features:

• Email marketing and automated workflows
• Lead scoring and CRM integration
• Landing page and form builder
• Marketing analytics and reporting

Pros:

• Intuitive and user-friendly interface
• All-in-one platform with CRM
• Great support and training resources

Cons:

• Pricing can rise quickly with advanced features
• Some limitations on customization without coding

Pricing:
Starts at $50/month for basic plans. Professional plans suitable for clinics and hospitals begin at $800/month. Custom enterprise pricing available.

Expert Commentary:
“HubSpot’s automation makes it easy for healthcare marketers to engage patients at every stage of their journey,” says Amanda Jeffries, Senior Healthcare Marketing Strategist.

Watch Demo: HubSpot Marketing Demo

2. Salesforce Marketing Cloud

Salesforce Marketing Cloud is an enterprise-grade platform that delivers personalized patient experiences through data-driven campaigns.

Key Features:

• Journey Builder and Audience Segmentation
• Email, SMS, and social media automation
• Integration with Salesforce Health Cloud
• AI-powered analytics with Einstein

Pros:

• Best-in-class personalization capabilities
• Seamless integration with Salesforce CRM
• Highly scalable for large healthcare systems

Cons:

• High learning curve
• Expensive for small practices

Pricing:
Plans begin at $1,250/month for basic features. Full access to enterprise tools may cost upwards of $4,000/month.

Expert Commentary:
“Salesforce Marketing Cloud allows healthcare systems to deliver truly tailored communications across every channel,” says Leo Ramirez, Digital Health Transformation Consultant.

Watch Demo: Salesforce Marketing Cloud Demo

3. ActiveCampaign

ActiveCampaign is a powerful and affordable marketing automation platform well-suited for healthcare providers looking to streamline patient communications.

Key Features:

• Automated email sequences and campaigns
• Patient lead scoring and tagging
• SMS and form integration
• CRM and pipeline tracking

Pros:

• Cost-effective with advanced automation
• Clean interface with robust integrations
• Great support for small to mid-size practices

Cons:

• Reporting features are basic in lower plans
• No dedicated healthcare compliance tools

Pricing:
Lite plans start at $29/month. Professional healthcare-focused features begin around $149/month.

Expert Commentary:
“ActiveCampaign delivers enterprise-level automation features without the enterprise-level price tag,” says Carla Monroe, Healthcare Marketing Coach.

Watch Demo: ActiveCampaign Demo

4. Mailchimp

Mailchimp is a well-known email marketing platform with automation tools suitable for basic healthcare marketing needs.

Key Features:

• Email templates and automation builder
• Audience segmentation
• Landing pages and signup forms
• Basic CRM features and A/B testing

Pros:

• Easy to use for beginners
• Affordable for small practices
• Broad range of integrations

Cons:

• Limited advanced automation
• Not tailored for healthcare compliance

Pricing:
Free plan available. Essentials starts at $13/month. Standard and Premium plans go up to $350/month.

Expert Commentary:
“Mailchimp works great for basic patient engagement campaigns, especially for new or smaller practices,” says Janet Lowe, Medical Practice Manager.

Watch Demo: Mailchimp Automation Demo

5. Marketo Engage (Adobe)

Marketo Engage by Adobe provides healthcare marketers with advanced lead management and omnichannel campaign capabilities.

Key Features:

• Multi-touch email and content automation
• Advanced audience segmentation
• Sales and CRM alignment
• Lead scoring and analytics

Pros:

• Excellent for mid to large organizations
• Strong analytics and scalability
• Part of Adobe ecosystem

Cons:

• Expensive and complex for small teams
• Requires onboarding and training

Pricing:
Custom pricing, often starting around $1,200/month. Enterprise deployments may cost significantly more.

Expert Commentary:
“Marketo’s analytics and patient lifecycle tools help drive measurable ROI in healthcare marketing,” says Damien Rhodes, Healthcare Marketing Consultant.

Watch Demo: Marketo Healthcare Marketing Demo

6. Keap

Keap, formerly known as Infusionsoft, is a CRM and marketing automation tool ideal for small to mid-sized healthcare practices.

Key Features:

• Email and SMS marketing automation
• Built-in CRM with appointment booking
• Custom patient workflows
• Payment and invoice automation

Pros:

• Combines marketing and operations in one tool
• Great for small healthcare businesses
• Strong automation templates

Cons:

• Limited reporting in entry-level plans
• Setup can be time-consuming

Pricing:
Starts at $159/month for Pro plans. Max plans offer advanced features starting at $229/month.

Expert Commentary:
“Keap offers solo practitioners and clinics the power to manage their marketing without juggling multiple tools,” says Jasmine Ray, Healthcare Practice Growth Consultant.

Watch Demo: Keap Product Demo

7. Sendinblue

Sendinblue provides simple, budget-friendly automation tools suited for healthcare providers seeking email and SMS marketing.

Key Features:

• Email and SMS automation
• Drag-and-drop editor and templates
• A/B testing and real-time statistics
• GDPR-compliant contact management

Pros:

• Affordable pricing structure
• SMS marketing included
• Easy to use for beginners

Cons:

• Lacks complex workflows for advanced automation
• Reporting can be basic

Pricing:
Free plan available. Paid plans start at $25/month for basic automation.

Expert Commentary:
“Sendinblue is a smart choice for small healthcare teams needing straightforward automation tools,” says Mel Grant, Digital Campaign Manager.

Watch Demo: Sendinblue Demo

8. Pardot by Salesforce

Pardot, now part of Salesforce Marketing Cloud, is tailored to B2B marketing with applications in healthcare enterprise outreach.

Key Features:

• Email marketing and lead nurturing
• Account-based marketing automation
• ROI and funnel reporting
• Deep Salesforce CRM integration

Pros:

• Excellent for B2B healthcare organizations
• Powerful campaign insights
• Reliable integration with Salesforce tools

Cons:

• Complex interface for non-technical users
• Premium pricing

Pricing:
Plans begin at $1,250/month. Add-ons for AI and advanced analytics cost extra.

Expert Commentary:
“Pardot empowers hospital networks to engage physicians, insurers, and stakeholders at scale,” says Devon Hart, B2B Medical Marketing Expert.

Watch Demo: Pardot Marketing Automation Demo

9. Drip

Drip is an ecommerce-focused marketing automation platform that also works well for direct-to-patient healthcare brands.

Key Features:

• Visual email automation workflows
• Multichannel marketing (email, SMS, web push)
• Segmentation and tagging
• Real-time revenue attribution

Pros:

• Designed for conversion-focused campaigns
• Great for online pharmacies and wellness brands
• Clean UI and fast setup

Cons:

• Less suitable for enterprise use
• No CRM capabilities

Pricing:
Starts at $39/month based on contact volume.

Expert Commentary:
“Drip makes it easy for wellness clinics and ecommerce health brands to stay connected with patients and buyers,” says Taylor Owens, Health Ecommerce Strategist.

Watch Demo: Drip Email Automation Demo

10. GetResponse

GetResponse is a full-stack marketing platform that supports healthcare marketers with email, web, and lead capture tools.

Key Features:

• Email marketing and auto-responders
• Landing pages and webinar hosting
• Marketing funnels and conversion tracking
• Built-in CRM and SMS marketing

Pros:

• Great value for money
• Versatile tools including webinars
• Suitable for health educators and coaches

Cons:

• Dated user interface
• May require tweaking for healthcare compliance

Pricing:
Free plan available. Paid plans start at $19/month. Conversion funnel and webinar features start from $59/month.

Expert Commentary:
“GetResponse is an ideal choice for health educators and integrative care professionals using webinars and email together,” says Dr. Priya Khan, Holistic Health Coach.

Watch Demo: GetResponse Demo

11. Klaviyo

Klaviyo offers advanced marketing automation built for ecommerce, well-suited for retail healthcare, supplements, and wellness.

Key Features:

• Behavioral email and SMS automation
• Customer segmentation and analytics
• Custom event triggers
• Integrations with ecommerce platforms

Pros:

• Deep personalization options
• Built-in revenue tracking
• Ideal for DTC health brands

Cons:

• Not built for traditional clinical workflows
• Requires ecommerce integration to shine

Pricing:
Free up to 250 contacts. Paid plans start at $20/month.

Expert Commentary:
“Klaviyo gives wellness shops and DTC brands full control over their marketing funnel,” says Ashleigh Cortez, DTC Healthcare Marketing Advisor.

Watch Demo: Klaviyo Product Tour

12. Zoho Marketing Automation

Zoho offers a complete marketing automation suite that integrates with Zoho CRM, ideal for tech-savvy healthcare marketers.

Key Features:

• Email, SMS, and social campaigns
• Web behavior tracking and scoring
• Patient journey builder
• Advanced analytics and lead tagging

Pros:

• Highly affordable
• Great for multi-channel outreach
• Seamless with Zoho ecosystem

Cons:

• Interface can be cluttered
• Lacks built-in healthcare templates

Pricing:
Starts at $25/month for up to 5,000 contacts.

Expert Commentary:
“Zoho makes it easy to run cross-channel campaigns on a budget,” says Craig Monroe, Multispecialty Marketing Director.

Watch Demo: Zoho Marketing Automation Demo

13. Autopilot

Autopilot offers visual marketing journey mapping with a user-friendly drag-and-drop interface perfect for healthcare marketers.

Key Features:

• Multi-channel messaging (email, SMS, in-app)
• Visual journey builder
• Lead capture and contact management
• Custom triggers and branching

Pros:

• Beautiful interface
• Fast and fun to build automation
• Great for appointment reminders and follow-ups

Cons:

• Limited CRM capabilities
• SMS integrations cost extra

Pricing:
Plans start at $49/month. Pro plans with advanced features are $149/month.

Expert Commentary:
“Autopilot is perfect for clinics that want automation without complexity,” says Hannah Reese, Patient Experience Manager.

Watch Demo: Autopilot Visual Demo

14. SharpSpring

SharpSpring is a powerful, agency-friendly marketing platform that supports healthcare outreach and lead conversion.

Key Features:

• Email automation and dynamic content
• Behavior-based workflows
• Built-in CRM and pipeline tracking
• Analytics and ROI tracking

Pros:

• Designed for conversion-driven campaigns
• All-in-one sales and marketing suite
• Competitive pricing for its feature set

Cons:

• Complex setup for new users
• Limited healthcare-specific templates

Pricing:
Pricing starts at $449/month for small businesses. Custom quotes for agencies.

Expert Commentary:
“SharpSpring is a conversion machine for healthcare marketers focused on ROI,” says Nate Gilson, Marketing Funnel Specialist.

Watch Demo: SharpSpring Platform Overview

15. Ontraport

Ontraport combines CRM and marketing automation, making it a good option for private practices and medical coaching brands.

Key Features:

• Email, SMS, and task automation
• Customizable CRM
• Landing pages and appointment scheduling
• E-commerce and membership tools

Pros:

• Strong all-in-one functionality
• Great for health coaches and solo practitioners
• Flexible customization options

Cons:

• Steeper learning curve
• May be overkill for very small practices

Pricing:
Starts at $24/month for Basic. Pro plans from $124/month.

Expert Commentary:
“Ontraport is perfect for wellness pros who want marketing, scheduling, and CRM in one dashboard,” says Lydia Field, Digital Health Consultant.

Watch Demo: Ontraport Product Demo

16. Campaign Monitor

Campaign Monitor is a visually appealing email marketing and automation platform ideal for small to mid-sized healthcare practices.

Key Features:

• Customizable email templates
• Journey-based automation builder
• Segmentation and dynamic content
• Real-time performance reports

Pros:

• Easy-to-use interface
• Beautiful and responsive email designs
• Suitable for quick campaign deployment

Cons:

• Limited CRM tools
• Higher cost at scale

Pricing:
Basic plans start at $11/month. Automation-focused plans begin at $149/month.

Expert Commentary:
“Campaign Monitor is perfect for patient newsletters and appointment reminders with professional flair,” says Cole Ritchie, Clinic Marketing Lead.

Watch Demo: Campaign Monitor Demo

17. Benchmark Email

Benchmark Email is a straightforward email marketing platform that offers automation features for healthcare organizations.

Key Features:

• Email automation workflows
• A/B testing and analytics
• Mobile responsive email editor
• Contact segmentation

Pros:

• Great for small practices
• Clean UI and simple automation
• Free tier available

Cons:

• Lacks advanced marketing tools
• Limited third-party integrations

Pricing:
Free for up to 500 contacts. Paid plans begin at $13/month.

Expert Commentary:
“Benchmark is ideal for clinics just starting with email automation,” says Tasha Fields, Independent Medical Practice Consultant.

Watch Demo: Benchmark Email Overview

18. Maropost

Maropost delivers unified marketing and commerce automation suited for healthcare ecommerce brands and medical retailers.

Key Features:

• Email, SMS, and social campaign automation
• Customer segmentation and lifecycle tracking
• Unified commerce and CRM
• Personalized product recommendations

Pros:

• Powerful for health ecommerce stores
• Strong data centralization
• Automation across multiple channels

Cons:

• Less known in healthcare
• Higher learning curve for non-technical users

Pricing:
Starts at $251/month. Custom quotes available for enterprise.

Expert Commentary:
“Maropost is a top choice for healthcare businesses selling products online and managing subscriptions,” says Avery Simons, DTC Strategy Consultant.

Watch Demo: Maropost Automation Demo

19. VBOUT

VBOUT is an intuitive marketing automation and CRM platform used by healthcare marketers for lead nurturing and campaign management.

Key Features:

• Drag-and-drop email builder
• Social media publishing and automation
• Landing pages and dynamic forms
• Built-in lead scoring and CRM

Pros:

• Excellent value for money
• Easy to navigate and customize
• Great support team

Cons:

• CRM features may not fit complex workflows
• Smaller user community

Pricing:
Starts at $40/month. Advanced automation plans from $100/month.

Expert Commentary:
“VBOUT’s mix of automation and ease of use is perfect for solo providers and health coaches,” says Jordan Elias, Digital Practice Builder.

Watch Demo: VBOUT Product Demo

20. Emma

Emma is a flexible email marketing platform offering segmentation and automation tailored to healthcare groups and wellness providers.

Key Features:

• Advanced segmentation and targeting
• A/B content testing
• Drag-and-drop email designer
• Real-time engagement tracking

Pros:

• User-friendly UI
• Supports large contact lists
• Excellent customer support

Cons:

• Not ideal for SMS or social automation
• Less robust reporting than top-tier competitors

Pricing:
Plans start at $89/month for 10,000 contacts. Custom pricing available.

Expert Commentary:
“Emma is great for patient communication teams who want simplicity and flexibility in their outreach,” says Angela Rowe, Healthcare Email Manager.

Watch Demo: Emma Email Marketing Demo

21. Act-On

Act-On is a full-featured marketing automation solution suited for larger healthcare organizations focused on growth and outreach.

Key Features:

• Behavioral email marketing
• Landing pages and progressive forms
• Lead scoring and segmentation
• Campaign analytics and A/B testing

Pros:

• Scales well with enterprise needs
• Strong behavioral automation
• Focused on inbound strategy

Cons:

• Pricing may be steep for small teams
• Interface not as modern as competitors

Pricing:
Plans start at $900/month. Custom pricing based on contacts and features.

Expert Commentary:
“Act-On helps healthcare marketing departments build deep funnels and track ROI across channels,” says Elena Martin, Healthcare Outreach Lead.

Watch Demo: Act-On Demo

22. MailerLite

MailerLite offers simple and clean email automation and landing pages for small medical and wellness businesses.

Key Features:

• Email automation and autoresponders
• Drag-and-drop editor
• Website and landing page builder
• Survey and quiz tools

Pros:

• Very affordable
• Great UX for beginners
• Useful for regular patient newsletters

Cons:

• Lacks enterprise features
• Support hours may be limited

Pricing:
Free for up to 1,000 contacts. Paid plans start at $10/month.

Expert Commentary:
“MailerLite is just right for clinics starting to build their email lists and nurture patients,” says Nate Douglas, Health Brand Copywriter.

Watch Demo: MailerLite Demo

23. Omnisend

Omnisend is a multichannel marketing automation tool designed primarily for ecommerce but works well for medical retailers.

Key Features:

• Email, SMS, and push automation
• Smart segmentation and product picker
• Campaign boosters and A/B testing
• Automation templates for wellness products

Pros:

• Ideal for ecommerce clinics or supplement brands
• Strong analytics and automation
• Free plan includes SMS

Cons:

• Not built for traditional clinical patient flows
• Limited CRM integration

Pricing:
Free for up to 250 contacts. Paid plans from $16/month.

Expert Commentary:
“Omnisend helps ecommerce-based health brands boost loyalty and cart conversions with ease,” says Lara Gunn, Patient Retail Experience Advisor.

Watch Demo: Omnisend Demo

24. MoEngage

MoEngage is an insights-driven customer engagement platform used by healthcare brands for personalized, cross-channel campaigns.

Key Features:

• AI-powered personalization
• Omnichannel automation (email, SMS, app)
• Journey orchestration
• Predictive engagement analytics

Pros:

• Excellent mobile and push support
• Enterprise-grade scalability
• Smart recommendations engine

Cons:

• Better suited for digital-first healthcare
• Requires initial setup support

Pricing:
Custom enterprise pricing based on MAU (monthly active users).

Expert Commentary:
“MoEngage is excellent for engaging mobile-first patients with precision,” says Kim Bolton, Digital Health Campaign Lead.

Watch Demo: MoEngage Platform Overview

25. ConvertKit

ConvertKit is a creator-focused platform used by health influencers and coaches to automate email engagement.

Key Features:

• Email sequences and tags
• Visual automation builder
• Landing pages and signup forms
• Creator commerce features

Pros:

• Very intuitive
• Excellent for health coaches and solo practitioners
• Includes e-commerce tools

Cons:

• Lacks CRM and lead scoring
• Not ideal for larger healthcare organizations

Pricing:
Free plan available. Paid plans from $15/month.

Expert Commentary:
“ConvertKit helps health creators monetize their audience while nurturing engagement,” says Evan Lee, Wellness Marketing Consultant.

Watch Demo: ConvertKit Demo

26. Mailjet

Mailjet is a collaborative email marketing platform that supports automated campaigns with real-time team editing.

Key Features:

• Email automation and segmentation
• Collaboration and approval workflows
• GDPR and HIPAA-compliant servers
• SMS marketing via API

Pros:

• Secure and scalable
• Ideal for distributed care teams
• User permission control

Cons:

• Lacks built-in CRM
• Limited visual workflow builder

Pricing:
Free for up to 6,000 emails/month. Premium starts at $25/month.

Expert Commentary:
“Mailjet is an excellent choice for HIPAA-conscious teams managing shared outreach campaigns,” says Alison Marsh, Healthcare Tech Advisor.

Watch Demo: Mailjet Overview

27. Customer.io

Customer.io is a behavioral messaging platform designed to help healthcare tech companies and patient-facing apps automate personalized messages.

Key Features:

• Event-based email and SMS workflows
• Audience segmentation and triggers
• A/B testing and analytics
• Real-time API for app messaging

Pros:

• Ideal for digital health apps
• Developer-friendly API
• Flexible segmentation

Cons:

• Best suited for tech teams
• Requires engineering setup

Pricing:
Starts at $100/month for up to 5,000 profiles. Custom pricing for enterprise use.

Expert Commentary:
“Customer.io is great for HIPAA-compliant apps that want to automate lifecycle messaging,” says Micah Bell, Patient Engagement Architect.

Watch Demo: Customer.io Platform Tour

28. Ortto

Ortto (formerly Autopilot) combines marketing automation, customer data, and analytics into one platform suitable for modern healthcare marketing.

Key Features:

• Customer data platform integration
• Email, SMS, and pop-up campaigns
• Multi-step journey automation
• Visual reporting and dashboards

Pros:

• Combines CDP and automation
• Great visual tools and UI
• Easy segmentation

Cons:

• Limited healthcare-specific templates
• Still growing integrations

Pricing:
Plans start at $29/month. Pro plans from $99/month.

Expert Commentary:
“Ortto offers a fresh approach to health marketing with simple automation and real-time data views,” says Julian Morales, Clinic Funnel Strategist.

Watch Demo: Ortto Demo Overview

29. Mautic

Mautic is an open-source marketing automation platform suitable for healthcare organizations seeking self-hosted solutions.

Key Features:

• Email campaigns and drip workflows
• Landing pages and lead scoring
• Social media integration
• Customizable contact segments

Pros:

• Free and self-hosted
• Highly customizable
• Active developer community

Cons:

• Requires technical setup and hosting
• No dedicated customer support unless via partner

Pricing:
Free (open source). Paid hosting partners offer plans from $50/month.

Expert Commentary:
“Mautic is a strong choice for healthcare IT teams seeking privacy and control over their data,” says Evelyn Cruz, Digital Infrastructure Consultant.

Watch Demo: Mautic Feature Walkthrough

30. LeadSquared

LeadSquared is a healthcare CRM and marketing automation platform built for patient acquisition and lead nurturing.

Key Features:

• Multi-channel campaigns (email, SMS, WhatsApp)
• Lead scoring and appointment reminders
• Automated patient journeys
• Detailed attribution and funnel reporting

Pros:

• HIPAA-compliant marketing automation
• Excellent lead conversion tracking
• Tailored for healthcare businesses

Cons:

• Complex configuration
• Premium pricing tiers for advanced workflows

Pricing:
Starts at $400/month for basic automation. Custom pricing for hospital networks.

Expert Commentary:
“LeadSquared’s healthcare suite makes it easier to follow up with leads and fill appointment books,” says Nina Abbas, Outpatient Growth Strategist.

Watch Demo: LeadSquared Healthcare Demo

Conclusion

Healthcare marketing automation solutions enable providers to establish data-driven, relevant connections with patients and potential clients. From hospital networks and e-commerce health brands to tiny clinics and telemedicine startups, the platforms highlighted here provide scalable solutions to track performance, personalize outreach, and boost patient engagement at every touch point.